DP6 Marketing-Attribution-Models

Open Source

Python library for digital marketing attribution modeling.

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LanguagePython
LicenseApache-2.0
Category: Marketing Analytics / Attribution
OSS Maturity:Strong
Build note: PostHog is an all-in-one product analytics platform. Plausible and Umami offer privacy-focused web analytics. Use dbt attribution models for multi-touch attribution.
Gap:Full B2B revenue attribution (like HockeyStack/Dreamdata) requires combining analytics + data warehouse + custom models.